Website · Hospitality
A hospitality website launch for a New York steakhouse
A new website and connected marketing campaign, built to help visitors find restaurant locations, menus, events and reservation information.
- WordPress Development
- Search Engine Optimisation
- Google Ads PPC Management
- Social Media Marketing
- Paid Social Advertising
Website
05
Hospitality
58%
Published organic-traffic increase
- Client
- Keens Steak House
- Sector
- Hospitality
- Service
- Website Development
- Duration
- 4 years shown on source
- Objective
- Launch a more usable and informative hospitality website and support discovery through organic and paid channels.
The challenge
What stood between the business and the result.
- 01Presenting practical restaurant information clearly.
- 02Connecting the website launch with ongoing search and campaign activity.
The work
What we did.
Website
05
Hospitality
58%
Published organic-traffic increase
01
Website
- Website launch support
- Usability and information access
Website
06
Hospitality
58%
Published organic-traffic increase
02
Acquisition
- Long-term SEO
- Google Ads and social media marketing
The results
What changed.
- 58%
- Published organic-traffic increase
- 36%
- Published bounce-rate reduction
- 78%
- Published reservation increase
- 43%
- Published reduction in broken pages
- 96%
- Published positive booking-experience survey
In their words
“A reliable digital-marketing partner from the website launch through to ongoing campaigns.”
George Schwarz, OwnerKeens Steak House
Connected services
Follow the workstream, not just the result headline.
Plan the work and measurement together.
Tell us the business objective, starting data and service support you need. We will recommend a practical scope and what should be measured.
What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement