Google Display Ads
Use visual placements across eligible websites, apps and video inventory to support awareness and audience reach.
Google Ads Management for UK Businesses
Google Ads management built around measurable action
Search, Display, remarketing and Shopping campaigns planned around the enquiries or sales your business actually needs. We combine account structure, tracking, landing-page advice and ongoing optimisation so ad spend is easier to understand and control.
- Published packages from
- £750
- Required ad spend from
- £500
- Published set-up time
- 14 days
Proof to verify before launch
Google partner status — pendingPPC client result — pendingApproved client review — pending
Campaign studio
Watch how a search becomes a measured action.
From the initial campaign structure through search-term review to the landing page it drives traffic to.
01Search intent02Ad message03Landing page04Conversion
video
Google Ads campaign walkthrough
Campaign formats
Four Google Ads formats from the original service page
The right mix depends on search demand, audience eligibility, creative, product data, budget and the commercial goal.
High-intent demand
Google Search Ads
Reach people actively searching for relevant products or services, using a controlled keyword, advert and landing-page structure.
- Keyword and intent research
- Campaign and ad-group structure
- Search-term and negative-keyword reviews
Google Ads Remarketing
Reconnect with eligible previous visitors using audience segments, suitable messages and appropriate consent controls.
Google Shopping Ads
Promote ecommerce products through Merchant Center feeds, product data and campaign structures designed for Shopping traffic.
Fit
For businesses ready to measure, learn and improve
A useful PPC engagement needs a clear offer, a usable destination, appropriate measurement and realistic expectations about testing.
A good fit
- UK service businesses that want qualified enquiries from active search demand
- Ecommerce businesses with accurate product information and a usable purchase journey
- Teams able to define a primary conversion such as a call, form, booking or purchase
- Businesses with enough budget and time to test, learn and optimise responsibly
- Existing advertisers that need clearer structure, measurement or account management
Not the right engagement
- Campaigns that must guarantee a fixed number of sales, leads or a specific return
- Websites that breach the law, Google Ads policies or required industry approvals
- Affiliate offers or sectors the team cannot support responsibly
- Businesses unwilling to improve a weak landing page or install suitable measurement
- Short emergency campaigns with no time for review and optimisation
Need help?
Getting Google Ads to work for the business
There are the campaign tasks. This version starts with the commercial problems those tasks need to solve.
More clicks are not the goal. Useful enquiries, bookings or sales—and reliable evidence of them—are what make optimisation possible.
01
Clicks without useful enquiries
Traffic is arriving, but search intent, ads or landing pages are not producing the right actions.
02
Unclear conversion tracking
Calls, forms, purchases or lead quality are missing from the reporting, so decisions rely on incomplete data.
03
Budget lost to weak searches
Broad targeting, irrelevant search terms or poorly controlled bids consume spend that could be used more effectively.
04
Campaigns that stopped improving
Accounts need regular search-term reviews, testing and adjustments rather than a one-off launch.
05
Ads and landing pages disagree
The promise in the advert is not continued clearly on the destination page, weakening trust and conversion.
06
Reporting without decisions
A list of impressions and clicks does not explain lead quality, sales value or what should change next.
Proof
Client work
Show spend, measurement and the verified commercial outcome
Every Google Ads case study we publish includes the date range and what counted as a conversion, so the result can actually be evaluated.
- Starting account and business goal
- Campaign and landing-page work
- Spend and measurement period
- Verified lead, sale or efficiency outcome
BeforeAccount baseline
AfterVerified PPC result
Google ads case study — pending
Client approval — pendingResult method — pending
How we help
A controlled route from account access to optimisation
Campaign planning, analytics, copywriting, management and reporting — the recurring work every package covers.
Goals and measurement
Agree the commercial objective, useful conversion actions, account access and the reporting needed to judge performance.
Research and account plan
Review demand, competitors, audiences, keywords, product data and the pages visitors will reach.
Build and quality checks
Create the agreed campaign structure, adverts, targeting and measurement, then complete pre-launch checks.
Launch and learn
Release campaigns in a controlled way, monitor early search terms and verify that important actions are being recorded.
Optimise and report
Adjust bids, budgets, targeting, creative and landing-page recommendations using campaign data and lead or sales feedback.
Packages
All four published PPC packages, compared clearly
Four packages across sixteen comparison points, including the two exclusions in PPC Seed.
Package names do not imply a recommendation. Scope, billing frequency, VAT, ad-spend period and agreement terms should be confirmed in the written proposal.
Starting account
PPC Seed
£750
A smaller campaign with the lowest published management allowance and required ad spend.
- Included hours*
- 15
- Required ad spend
- £500
- Contract length (months)
- 3
- Set-up time
- 14 days
- Account manager
- Included
- Meetings
- Monthly
- Onboarding
- 24 hours
- Keyword research
- Included
- Audience research
- Included
- Campaign set-up
- Included
- Management and optimisation
- Included
- Analytics set-up
- Included
- Reporting
- Included
- Ad copywriting
- Included
- Conversion optimisation
- Not included
- Consultancy
- Not included
Budget and account support
Campaign delivery
Growing campaign
PPC Shoot
£850
A campaign needing more management time plus conversion and consultancy input.
- Included hours*
- 25
- Required ad spend
- £1,500
- Contract length (months)
- 6
- Set-up time
- 14 days
- Account manager
- Included
- Meetings
- Monthly
- Onboarding
- 24 hours
- Keyword research
- Included
- Audience research
- Included
- Campaign set-up
- Included
- Management and optimisation
- Included
- Analytics set-up
- Included
- Reporting
- Included
- Ad copywriting
- Included
- Conversion optimisation
- Included
- Consultancy
- Included
Budget and account support
Campaign delivery
Larger programme
PPC Sapling
£1,350
A broader account with a higher published ad-spend threshold and management allowance.
- Included hours*
- 35
- Required ad spend
- £3,000
- Contract length (months)
- 6
- Set-up time
- 14 days
- Account manager
- Included
- Meetings
- Monthly
- Onboarding
- 24 hours
- Keyword research
- Included
- Audience research
- Included
- Campaign set-up
- Included
- Management and optimisation
- Included
- Analytics set-up
- Included
- Reporting
- Included
- Ad copywriting
- Included
- Conversion optimisation
- Included
- Consultancy
- Included
Budget and account support
Campaign delivery
Highest allowance
PPC Tree
£3,300
The largest published package, with 60 included hours and the highest required ad spend.
- Included hours*
- 60
- Required ad spend
- £5,000
- Contract length (months)
- 6
- Set-up time
- 14 days
- Account manager
- Included
- Meetings
- Monthly
- Onboarding
- 24 hours
- Keyword research
- Included
- Audience research
- Included
- Campaign set-up
- Included
- Management and optimisation
- Included
- Analytics set-up
- Included
- Reporting
- Included
- Ad copywriting
- Included
- Conversion optimisation
- Included
- Consultancy
- Included
Budget and account support
Campaign delivery
- Published package prices are £750, £850, £1,350 and £3,300. Advertising spend is additional.
- Required ad spend is £500, £1,500, £3,000 and £5,000 respectively.
- Contract lengths are three or six months, and a rolling monthly agreement may be available. Confirm the applicable term in writing.
- *Confirm whether included hours and prices are monthly, whether unused time carries forward, and whether VAT is included before publication.
- Campaign work cannot guarantee sales, leads or a financial return. Results also depend on the offer, website, competition, budget and sales process.
Why OMH
Campaign management connected to the website behind every click
The old page covers keyword choice, landing-page analysis, tracking, copywriting and regular optimisation. Keeping those parts joined up makes the service easier to evaluate.
Campaigns start with a measurable goal
Calls, forms, bookings, purchases or other useful actions are agreed before optimisation decisions are made.
Search intent stays visible
Keywords, search terms and negative keywords are reviewed so the account remains connected to what customers need.
Ads and landing pages are considered together
Copy, offer clarity and the destination experience are treated as one journey rather than isolated tasks.
Reporting leads to next actions
Performance updates should identify what changed, what was learned and what deserves attention next.
Website support is available
WordPress, Shopify and maintenance services can support tracking, feeds, forms and landing-page improvements when separately scoped.
Limits are explained plainly
Policy constraints, tracking gaps, uncertain terms and results that cannot be guaranteed are raised before they become surprises.
Before increasing spend
Give campaigns time to learn
Allow an initial testing and optimisation period rather than treating PPC as an overnight fix.
Choose keywords by intent
High-volume terms are not automatically valuable. Search intent, relevance and conversion evidence should guide decisions.
Make the destination work
Ads can deliver relevant visits, but a clear, fast landing page and reliable forms or checkout are needed to convert them.
Related case studies
Campaign work alongside SEO and website delivery
Paid media rarely works in isolation. These projects show where campaign work sat alongside website and organic search delivery.
SEO
02
Automotive retail
63%
Published organic-traffic increase
SEO · Automotive retail
An SEO roadmap for an automotive showroom
Read case studySEO
04
Craft ecommerce
60%
Published organic-traffic increase
SEO · Craft ecommerce
SEO growth for an online craft business
Read case studyWebsite
05
Hospitality
58%
Published organic-traffic increase
Website · Hospitality
A hospitality website launch for a New York steakhouse
Read case studyCustomer reviews
Published customer reviews
What customers said about working with OMH.
These eight reviews were published on the original OMH service pages. They are customer comments, not evidence of a guaranteed result.
01 / 08
Great to work with a company that aren’t so pushy on the sales front. Thanks for your help. Look forward to working with you again on the next project.
Related services
Connect paid traffic with the website it depends on
Google Ads works alongside the pages, product data, forms and technical setup visitors reach after a click. These services cover the most relevant next steps.
WordPress Development
Build or improve campaign landing pages, forms and conversion journeys on WordPress.
Shopify Development
Prepare product pages, checkout journeys and store foundations for Shopping traffic.
Amazon PPC Advertising
Extend paid acquisition into the Amazon marketplace with product, keyword and audience campaigns.
FAQ
Questions before appointing a PPC agency
Ask for written confirmation of scope, access, ad-spend ownership, billing, VAT, agreement length and conversion definitions before signing.
Why should I use Google Ads?
Google Ads can place a relevant advert in front of people who are actively searching or browsing eligible inventory. It also provides campaign data that can be used to measure and improve performance, provided conversion tracking is configured correctly. Paid search usually works best alongside SEO and a landing page built to convert — see WordPress development.
Can you set up my Google Ads account?
Yes. Account or campaign set-up can be scoped using your goals, audience, budget and landing pages. Account set-up may carry an additional fee, so this should be confirmed in the proposal.
Do you offer ongoing Google Ads management?
Yes. The published packages include management and optimisation, reporting and monthly meetings. Campaigns are reviewed regularly and commonly need an initial optimisation period.
What will I need to provide?
You will normally provide your Google Ads customer ID and information about goals, budgets, audiences and existing measurement. Access should be granted through an approved account invitation; you should not send personal login credentials.
Do you manage Google Ads for every type of business?
No. OMH does not support unlawful, unethical or policy-noncompliant campaigns, and may decline affiliate sites, restricted industries or work outside the team's experience.
Can you guarantee results, sales or leads?
No. Campaigns can be managed toward agreed goals, but sales and leads also depend on the offer, prices, website, competition, budget and sales process. Any written traffic or performance commitment must be defined precisely in the proposal.
Is there a limit on campaign keywords?
There is no fixed keyword limit. We focus on relevant terms that have a realistic chance of producing useful conversions rather than pursuing quantity alone.
Do you accept white-label work from agencies?
White-label requests are considered. Agencies should contact support@onlinemarketinghelp.co.uk for the information pack.
Need a clearer plan for Google Ads?
Tell us what you sell, where you advertise, what you spend and what a useful conversion means. We will review the starting point and recommend a practical next step.
What happens next
- Your account, website and campaign goal are reviewed by a real person.
- We discuss measurement, budget, targeting, access and the appropriate package.
- You receive a scoped recommendation with exclusions and next actions.